Urooj Ali
Dubai
Illustration, Spatial Design
Fifth Flavor is a pan-Asian, travel-inspired restaurant in Dubai, featuring a secret entrance through a drinks cooler and a separate, discreet exit. The challenge was to subtly guide leaving customers toward this inconspicuous door. The solution was a series of custom vinyl stickers, designed to resemble collected travel ephemera (postcards, magnets, flyers) creating an intuitive yet understated wayfinding cue.
New York City
Branding
Sherry Dennis Group is an interior design firm specializing in hospitality. The identity was designed to convey credibility and refinement, while introducing a layer of subtle playfulness through color and bespoke letterforms. This balance speaks to the advantages of working with a boutique firm—one that combines established expertise with a more distinctive, character-driven point of view.
Abu Dhabi
Illustration, Packaging
Beicci is an Emirati luxury clothing brand designing hand-beaded traditional clothing with a modern twist. Our goal was to create an elegant unboxing experience that reflects the brand's heritage, quality, and elegance by creating a custom illustration inspired by traditional motifs.
Abu Dhabi
Branding, Naming, Packaging, Social
A kids' clothing brand focused on creating pieces for special occasions. The brand identity for Above & Beyond captures the joy and whimsy of childhood while conveying a sense of elegance, ensuring the brand stands out for memorable celebrations.
Abu Dhabi
Branding, Naming, Packaging, Social
A fresh brand identity for Stems From the Heart, a florist dedicated to delivering sentimental, unique arrangements, as well as hosting workshops for the local community.
Sharjah
Branding, Illustration
Illustrations for delivery and pick-up fast food spot that caters primarily to university students.
Abu Dhabi
Branding, Illustration, Packaging
As an annual pop-up in the Liwa Desert, Project 02 creates a new temporary space each winter that features a variety of spaces for food, retail, and more. Inspired by traditional local imagery, the design captures the event's vibrant spirit while honoring the region's rich cultural heritage.
Dubai
Branding, Naming, Illustration, Social, Spatial Design
Sidekick started out as a mother baking cookies with her daughter. As they experimented with new ideas and flavors, the business was born as a home-run venture which quickly grew into a vibrant storefront. The design and naming reflect a sense of fun, staying true to the brand’s origins, while also ensuring that it stands out in a competitive market.