Urooj Ali
Dubai
Branding, Naming, Illustration, Social, Spatial Design
Sidekick started out as a mother baking cookies with her daughter. As they experimented with new ideas and flavors, the business was born as a home-run venture which quickly grew into a vibrant storefront. The design and naming reflect a sense of fun, staying true to the brand’s origins, while also ensuring that it stands out in a competitive market.